You’re not for everyone

Written by Naja Shafiq

And that’s okay. Even the biggest brands in the world aren’t for everyone either. Not everyone wears Nike. Not everyone uses an iPhone. Not everyone rides a Tesla.

Know who your audience is and focus most of your time & effort on them.

They are the only ones that matter. Stop focusing on people who don’t want you and focus on people who need you. Focus only on who matters to you, you don’t have to be for everyone, heck it’s impossible to be for everyone.

Published on 9 Aug 2021