Being unique is not about having the one thing but having multiple different things in one.
It’s actually quite impossible to be just one thing.
Because each of us is a multi-dimensions beings.
You are a mosaic of the experiences you’ve been through your whole life.
That is what it means to be unique.
Unique is actually a collection of different things arranged in a one of a kind way.
That’s the only way to be unique nowadays, because let’s be real, there is nothing new under the sun.
Everything is a remix of a remix.
Uniqueness is about remixing, finding a different & new arrangement of the old things.
That’s how you need to approach creating something unique like a brand.
Branding is a game of standing out.
Being different, being unique.
For a brand to be unique, pick multiple things you want your brand to be associated with, or remembered for.
And then work on becoming the brand that would be called & labelled as those.
Start from the end & work backwards.
Those combination of associations & labels are what will make you unique.
A brand is as multi-dimentional as we people are.
Because the are people behind the brands.
So to be unique, you need to create the uniqueness.
By combining different things into one, not just being the one.