Simply, the point of brand strategy is clarity. That is first and foremost.
It’s about getting a clear view of what your next step would be, what your next decision would be.
When you have clarity of the next step, it’ll be easier to know which direction to take.
You could be going forward, faced with an obstacle, stopped for a brief moment, but you’ll always know which direction to go.
When you have direction that navigate through, it’ll be easier to focus on what’s most important.
You could be going in the right direction, but it’s easy to fall victim to shiny object syndrome, chasing the new thing in front of you.
When you have focus of which is most important, it’ll be easier to stay consistent in your actions.
The key to growing your brand is by being consistent. And it starts with clarity.
Clarity for your brand is important to building trust, growth & transformation.
The point of brand strategy at its core is clarity, which leads to direction, focus & consistency.
Clarity > Direction > Focus > Consistency