Welcome to the creator economy

Written by Naja Shafiq

What is creator economy?

Creator economy is the economy in which creators are building audience and influence online primarily through social platforms with the content they produced and are able to monetize and accrue financial value doing it.

Who are the creators?

Creators are artists, illustrators, photographers, filmmakers, storytellers. They are people who make and distribute content be it in writings, images, audios or videos on the internet.

Why creator economy matters?

More people are recognizing the value of the content that the creators are producing. With more monetization mechanism becoming available, creators can now charge for the value that they can provide to their audience.

How creators make money?

Creators can make money in two ways. Business-to-business (B2B) and business-to-consumer (B2C). B2B is through advertising and brand deals. B2C is through merchandise and paid content.

The world is shifting.

We’re now living in the creator era. More and more people are now able to make a living doing what they love and even build successful businesses on top of it. The creators are the future and it’s not too late for you to be a part of it.

Published on 3 Jul 2021