If you have a business, then you already have a brand. Your brand is like your reputation. It’s is not what you say it is. It’s what they say it is.
It’s a person’s gut feeling about a product, service, or company.
Each person perceive you differently. Each person creates his/her own version of your brand in their heads. We can’t control this process, but we can influence it.
Here are 3 things you can do to take care of your brand…
1. Have a memorable personality. Be different and be human. Communicate your values clearly and connect with your audience through empathy, understanding and relatability.
2. Deliver great experiences. You are only as great as your products or services. So, better make it great. Deliver a beyond expectation experiences to your customers and clients.
3. Be consistent always. Whether it’s how you look or what you do, do it with consistency. If you want people’s trust, you need to keep your promises. Strong trust isn’t built in a day.