Content is the best way to grow your brand on social media. It helps you build strong relationships with your audience. Here are 4 types of content you can make to grow your brand.
1. Entertain.
Fun and engaging content that focuses on invoking people’s emotion. Example: Branded videos, games, quizzes, competitions.
2. Inspire.
Encouraging or motivational content that focuses on sending positive message. Example: Reviews, testimonials, endorsements.
3. Educate.
Educational content that focuses on teaching people valuable knowledge. Example: How to videos, infographics, tutorials and guides.
4. Convince.
Informative content that focuses on persuading people into making a decision. Example: Case studies, interactive demonstrations.
Sure content is important, but content alone won’t work. Your content need to be contextual, made with purpose. Each type of content you made must have clear a goal and approach.
Do you want to get awareness or more purchase? Do you want to approach emotionally or rationally?