Story is how we make sense of the world around us by seeing it through the lens of others.
And story also plays a big part in growing a brand. We’re building connection with human beings, & story is still one of the best way to do that.
There are no bad story, there’s only bad storytelling.
Each & every one of us has a story to tell. There’s a story within us that we yearn to share to the world. Stories with the power to change hearts & minds.
And your brands are also capable of that, changing thoughts & behaviours.
By telling the story of your brand, you’ll get to humanise your brand & connect with your audience on a more grounded & deeper level.
Frankly, there are real human beings behind every brand there is.
It’s your job to make people know & believe that fact. That your brand is also humans trying to connect with another human.
But you need to do so in an authentic way.
If you do it wrong, it could come out as a gimmick & it could backfired. Stories stick. Doesn’t matter if it’s good or bad.
The last thing you would want it for a nasty story to stick to your brand.
So brand story is important. You need to know it, you need to tell it, you need to embody it, & you need to be intentional about it.