When a potential customer discover you, they will ask themselves, “Why should I care?” and it’s your job to clearly communicate that you are for them and you can help them with what they need.
To do that, you need to have a clear value proposition. It is a simple statement that articulates the values you provide to your customers.
Having a clear and simple value proposition helps you to…
1. Communicate with your potential customer better.
2. Understand where you should be focusing your time and efforts on.
Here’s a simple formula by Steve Blank that you can use to create your own value proposition.
We help (X) do (Y) by (Z).
Example: We help people with passion for outdoor activities to look good without sacrificing function with our high quality and sustainably made products.