We humans are not as logical as we think we are.
Our decisions are driven heavily by feelings and emotions.
People make decisions based on emotion and justify it with logic.
So if you want them to take action, you need to make them feel something.
From something as small as liking a post to something as big as joining a movement, people do things when they are emotionally triggered.
The deeper the feelings are, the easier the decisions are made.
Your business is a collective of real people.
So act like normal people.
Be human.
People trust people and people buy from people.
If you want to connect better with your audience, your brand needs to be human.
It needs to feel human.
It needs to act human.
There will always be real people behind every brand, but not everybody will feel like there are.
Sometimes when there’s a lot of people in charge, the brand can easily get watered down and confusing.
It’s so easy to lose the essence of what the brand is, especially if you don’t actually know what the essence of the brand is in the first place.
To prevent this, you need to create a persona for your brand.
Give it life so that it could live and breathe like a real human, or at least people would feel like it actually is.
You’d want your audience to think and feel that behind your brand are actual people, working collectively to deliver them the best experience they could get.
To act and behave like a human as a brand, you need to create a persona for it.
A brand with personality will connect with people better and create more trust, thus getting more people to buy from you.
Be human because people trust people and people buy from people they trust.