Marketing is a lot like dating

Written by Naja Shafiq

Imagine you’re a guy walking into a café and you saw an attractive girl. You think it’s a love at first sight. So you approach the girl, a complete stranger and you say…

“Hi. I think you’re attractive and I am in love with you. Do you wanna get married?”

I’m pretty sure it won’t work. You’ll just embarrass yourself. And it’s the same thing with running an online business.

You need to stop trying to sell on the first contact. Get to know them more, build a relationship with them.

Only sell when they’re ready, when the time is right. Stop trying to put a ring on a stranger.

Published on 22 Jun 2021