If you’re trying to speak to everyone, you’ll end up speaking to no one. So you need to narrow down your target if you want to connect better with them.
Here are 4 reasons why you should target smaller…
1. Less competition.
The smaller the group is, the lesser competitors there are. You’ll be able to stand out easier when there’s less noise.
2. Get expert status.
It is easier to specialize in a smaller market. People will see you as the expert for them.
3. Get content idea.
Smaller audience forces you to have deeper connection. When you understand them better, making content for them becomes easier.
4. Clear offer.
You don’t need to guess what solution to provide. They will tell you exactly what problem they are facing.