If you ever wonder how exactly do people are able to make money on the internet, you need to understand the creator economy.
Most people on the internet are consumers. They consume contents on a daily basis. But there must be those who are on the other side of it. The creators. The ones who produce & publish the contents for people to consume.
The creator economy is about trading attention.
At the core of it, the creator economy works in 3 steps.
1. Someone create valuable content for an audience on social media.
2. They build a relationship with that audience.
3. They monetize the relationship built with that audience.
But the internet, social media is noisy & full of crap. In other to succeed in the creator economy, you need to stand out.
And the best way to do that is by giving high quality values. It depends on who your audience are. Yes, content is king. But without a kingdom (the audience), the king is worthless. Your content need to be audience-serving.
Building a relationship with an audience requires you to gaining their trust & loyalty. And that, you need to earn from them.
Make contents that are relevant to them. Contents that are useful to them. That they will find valuable. Solve their problems. Get them closer to their goals. Relief their pains. Understand their wants & needs, & deliver it to them.
The next step is to make money. How can you go from content to making money?
When it’s time, if you’ve built a strong enough relationship your audience, either you start offering them some solutions for their problems, or they’ll start to ask them from you. Because they trust you, they will buy it from you.
If you want to make internet money, you need to understand that you’re a part of the creator economy.
If you want to play the game well, you need to understand the rule of the game, & this is the basics of it.