People who buy a drill don’t want a drill. They want a hole in the wall. They will only give you their money if you can solve their problems.
People don’t want a razor, they want to look clean and sharp.
People don’t want a perfume, they want a great first impression.
People don’t want a ring, they want a symbol for eternal love.
People don’t care about your product, they want their problem solved. So, understand what your customer really want.
Sell the outcome, not just the product.