App like Instagram, they want more people and more time spent on their app. People will gladly spend their time on the app if they can get valuable content.
By making content, you will be helping both the app and the users get what they want. And if you do it right, a few things will happen.
1. You will get discovered by more people because the app user share your content to their friends and followers.
2. You will get discovered by even more people because Instagram will help push your content to even more people.
In the social media economy, attention is the currency. It’s a matter of demand and supply of attention.
Those who control the content controls attention and those who control attention controls the economy.