JournalIdeas, thoughts, and opinions. Good Branding Is Business Leverage15/08 It Takes a Decade to Be an Overnight Success03/08 Your Brand Is Not the Hero23/07 Branding Happens Even When You Don’t06/07 People Buy From People26/06 Great Branding Starts From the Inside Out08/06 Why Should People Care About Your Brand?20/05 Your Brand Is Not for Everyone and That’s Okay09/05 If You Put Lipstick on a Pig, It Is Still a Pig22/04 Your Logo Is Not Your Brand09/04 The cost of change is your old self29/07 Content Is Leverage: Why Content Compounds28/07 Get Going, Get Good, Get Smart: The 3 Stages of Becoming a Creator27/07 Why Someone Paid 5 Figures for 3 Pieces of Content26/07 The 4 Types of Creators25/07 Branding Is About Influencing Behavior06/06 Your Character Creates Your Brand05/06 Your Competitor Creates Your Brand04/06 Your Customer Creates Your Brand03/06 Your Culture Creates Your Brand02/06 Why Creators Are the Future of Business01/06 What I Learned From Posting 30 Times in 30 Days31/05 What Chagee Can Teach Us About Branding30/05 How Small Brand Touchpoints Build Personality29/05 What Does It Really Mean to Be Unique?28/05 There’s actually no good or bad decision27/05 Be Clear, Not Clever: Why Clarity Matters in Branding26/05 Your Brand Needs Guidelines, Not SOPs25/05 The first step to solving a problem…24/05 The Real Bottleneck in a Growing Business23/05 What will it take to master your potential?22/05 A Brand Is a Vibe: Why Brands Are More Than Strategy21/05 The Compounding Effect: How Small Brand Decisions Add Up20/05 Does Your Customer Actually Matter to Your Brand?19/05 How Kopiko Uses Brand Positioning to Stand Out18/05 What ZUS Coffee Got Wrong About Branding17/05 Branding Is More Than a Logo: What Actually Makes a Brand16/05 What Is Brand Strategy? And What Is It Actually For?15/05 Transformation > Transaction: What Customers Are Really Buying14/05 How Does Branding Affect Marketing?13/05 What Does It Really Mean to Give Value to Your Customers?12/05 Your Brand Is Built From the Inside Out11/05 Story Is Sacred to Humans — And Brands10/05 Why Do Some Brands Become Verbs?09/05 Not All Loyal Customers Are Created Equal08/05 The Two Sides of Branding07/05 How Strong Branding Can Make Your Business More Profitable06/05 Perfection is self-sabotage04/05 How to get inspired on demand04/05 You’re probably not made to run a business but that’s okay02/05 How Do Creators Make Money on the Internet?02/05 Is Brand Strategy Really Necessary?29/07 Why Your Business Needs Brand Strategy20/05 Stop Doing the Bare Minimum for Your Customers28/03 Branding vs Marketing: What’s the Difference?24/02 A Logo Is Not a Brand19/02 Your Logo Is Not Your Brand13/02 Why You Can’t Just Wing Your Brand Strategy12/02 Why people like football so much?23/08 Being a jack of all trades10/08 Your Brand Isn’t for Everyone — And That’s the Point09/08 How Branding Helps You Escape the Commodity Trap04/08 Making great things30/07 Instagram’s New Feature: What Creators Need to Know28/07 Why Does Some Content Perform Better Than Others?27/07 4 Common Marketing Mistakes Online Sellers Make26/07 Marketing or branding, which one you need25/07 Nothing Is Original: How Brands Can Still Be Different08/07 Is content even worth it?07/07 Instagram Update: What This Means for Creators06/07 You Don’t Need a Million Followers to Build a Business05/07 Emotion Inspires Action: Why Brands Need to Make People Feel04/07 What Is the Creator Economy?03/07 Content Is King, But Context Is the Kingdom02/07 Consistency30/06 Stop Posting Content Just for the Sake of Posting29/06 Dealing with perfectionism28/06 If you chase two rabbits, you will not catch either one26/06 How to Hook People With Your Content25/06 Why Content Is King — But Not in the Way You Think24/06 The 3 Cs of Growing on Social Media23/06 Marketing Is a Lot Like Dating22/06 How Confirmation Bias Shapes Brand Perception21/06 Stop Posting Boring Content: Make People Want to Watch20/06 For anyone feeling left behind19/06 A Simple Value Proposition Formula for Your Brand18/06 Customers Don’t Care About Your Product17/06 Read this16/06 The 4 Types of Content Every Brand Can Create15/06 Is your logo good enough?14/06 What’s the Best Form of Marketing?13/06 How to Get More Customers12/06 Don’t Know What to Post? Here’s Where to Start11/06 Why Should You Post More Content?10/06 3 Questions to Make Your Brand More Memorable09/06 Inbound vs Outbound Marketing: What’s the Difference08/06 Why Aren’t People Buying From You?07/06 How the Halo Effect Can Shape Your Brand Perception06/06 Why Is Branding Important? 5 Reasons It Matters05/06 How Do You Get People to Buy From You?04/06 A Logo Isn’t a Brand: What’s the Difference?03/06 The Truth About Your Business: Your Brand Is What People Perceive02/06 Understand This Before You Start Marketing Your Business01/06 The One Thing Your Business Is Probably Missing: Brand Strategy31/05