If you’re still thinking of a reason to finally start focusing more on branding for your business, here’s one thing to keep in mind.
Any business would want to be more profitable.
And to be that you need to essentially get more people to buy more stuff from you for more years at a higher price.
To get people to do those things, you need to in some way influence their behavior to do so.
Now how can you do that?
Human are emotional creature. So the way you can influence them is through feelings and emotions.
You need to evoke their emotions, shape their perceptions and eventually influence their behavior.
I think the key to building a successful brand and business is to understand these basic ideas.
If you want to get people to do things, you can’t force them. You can never make people do things you want them to do. They need to make the decisions themselves.
But what you can do is to provide a space for them to make that decisions that you want them to make. How?
Not through facts and logics, though those might help, but remember, we humans are emotional creatures, you need to use feelings and emotions.
To build a strong brand, you need to understand human, you need to be human.