Over the last few weeks, I’ve been hearing about the new beverage brand in town, Chagee.
Chagee is a premium tea brand originated from Yunnan China.
They position themselves as the purveyor of Original Tea Leaf of the Chinese Culture.
My friends have been suggesting me to try it, but everytime I pass by their stalls or stores, there’s always a line.
I wanted to try it, but then I started to wonder if it’s just a hype.
So tonight, as I am writing this, I just ordered & tasted ome of their tea.
And I must say, it’s really good.
It really is worth the hype.
The tea that I ordered, it tastes really good, it’s creamy, it’s light.
And their branding, they’re all so beautiful.
I think there is a lesson to be learnt here.
You can have the beast branding & the best marketing, but at the end of the day, what makes your brand successful is how good your product actually is.
Focus on your product first, the rest will follow.
I bet Chagee will just keep rising in the next few years.
They’re probably going to be at least in the top 3 beverage brands in Malaysia in the next few years.