Football is one of the best example of how storytelling can be so powerful. Wait. Football? Storytelling? Let me explain.
A football match is very much like a story.
The players want to score a goal, they have to perform their best to get it, and they get rewarded when they score it. It’s a 3-act structure. There’s a beginning, a middle and an end.
Hero with a problem, finds a solution and gets rewarded.
In addition to that, there is a lot of emotional tension involved. You’ll never know at which minute the players are going to score. There are ups and downs. This tension and release of emotions make the experience more memorable.
Strong emotions stick with us much longer.
And that is why people love football so much. Great story and strong emotions.