If you’re building an online business, you might have thought about this before. Should I spend on marketing or branding more? Do I really need branding? Isn’t marketing the only thing that matter?
Well, both are as equally important in my opinion.
To understand why that is, you need to understand why branding and marketing matter to your business. People come to you because of marketing. But they stay with you because of branding.
One is not better than the other, they just serve different purposes.
So in order for your business to succeed, you need to do both branding and marketing. Never dismiss one over the other because they both matter if you want to play for the long run.