It’s probably because you don’t know who you’re talking to.
Having a customer profile can help you out a lot. Here’s how to create one yourself.
Firstly, what is a customer profile?
A customer profile is a fictitious persona that we create to help us understand and empathize with our real customer better.
Here are 5 questions to help you create your own customer profile.
1. Who are they?
Demographic: Name, gender, age, job, location, relationship status.
Psychographic: Lifestyle, personality, interests, attitudes, beliefs
2. What troubles them?
Things that keep them up at night.
The challenges they face in their daily life.
3. What they want?
Things that they want to achieve.
Their goals and objectives in life.
4. Why they want it?
The deeper reason why they want it.
The motivation that drives them.
5. What’s in the way?
The obstacles stopping them from achieving what they want.
After you have completed your customer profile, you will have a better understanding of who they are as a person.
This will help you empathize with them and communicate with them more effectively.