Our world today is full of noises and if we don’t do anything to stand out from the rest, we’ll drown in the sea of sameness.
To position your business in the right place and differentiate your product from others are as important as ever.
1. Branding allows you to charge premium price.
Higher price means higher profit. Higher profit means taking care of your employees better, making your products better, growing your business bigger.
2. Branding lowers your customer acquisition cost.
Getting a customer cost you. Be it in time or money. When people already recognize your brand, getting them interested in your product will be much easier.
3. Higher conversion rate. When people are already familiar and trust your brand.
Turning them into customers isn’t as hard anymore. People won’t have to think so long before they purchase from you.
4. More repeat customer.
Good branding isn’t just about how you look. It’s also about how good your product is, how good their experiences are with you. When you take care of your customers, they will keep coming back and buy from you.
5. Advocacy or referral.
When you have good product or service, people will talk about it. Share it on social media, tell their friends and family.
Branding matters. So do it and do it right.